House Group is a holding of projects for affiliate marketers, which includes: 1. Push.house – an advertising network of push notifications. 2. Partners.house – an affiliate program for monetizing push subscriptions.
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The utilized traffic arbitrage service lacked integration with e-commerce platforms. This deficiency hindered my ability to track and optimize for specific conversion events or revenue metrics, limiting accurate measurement of ROI.
Frustration marked my experience with a traffic arbitrage service misaligned with my brand values. The service’s association with websites or apps of questionable content jeopardized my brand’s reputation.